My journey with jewelry began in Beirut, where I grew up surrounded by craftsmanship, creativity, and the rhythmic sound of tools shaping stones into timeless pieces. I was deeply inspired by my uncle, who introduced me to the world of diamond setting and jewelry mounting — a path that quickly became my lifelong passion.
I trained in the heart of Beirut, a city recognized as a global hub for fine jewelry. For years, I worked in some of the most renowned workshops, perfecting my craft and learning from some of the best in the industry.
In 2014, with very little business experience and only a handful of clients, I launched my online shop — powered by nothing more than the small gadget in my pocket: my phone. That moment quietly changed everything.
At the time, I was still working full-time for other workshops. My days were intense — I’d wake up early to photograph my jewelry in natural light, because it was the only time of day I could capture the pieces clearly and beautifully. I’d spend the day working for others, use my lunch breaks to run across the city for errands, deliveries, or quick client meetings, and then come home at night to focus on my own designs. Every spare moment was dedicated to building something of my own. It was exhausting — but never felt like a burden, because I was doing what I loved.
Slowly, my jewelry began to reach people beyond my circle. New clients, new stories, and new perspectives started pouring in — from artists, creatives, and dreamers around the world. These weren’t just transactions; many turned into lasting friendships. Some of those early clients are still with me today.
This journey has taught me so much — about patience, resilience, sacrifice, and the power of staying true to what you love. Every order, every custom piece, every kind message helped shape what my brand is today.
What began in Beirut has grown into something truly global. I recently opened a second office in London — a city that, like Beirut, continues to inspire and challenge me in beautiful ways. I now split my time between the two, always learning, always creating.
Every piece I design carries a story — mine, and yours. This isn’t just jewelry. It’s a journey built with heart, hard work, and the incredible connections I’ve made along the way.
The vibration of being who you are and doing what you love is magnetic. You will align everything you need in life with that energy.
Thank you for being part of it.
JEan Sarkissian